About Us

Imagine. brings exciting, inspirational and imaginative activities to families,
schools and companies in and around the Beijing area.

About the Logo

The logo is designed especially to look like anything you can Imagine. Is it a target, a desert island, the sun in the sky, the eye of an animal, a fried egg on a plate, or something else? We hope the logo will symbolise a limitless outlook on life - one where the world around you can become as fun and interesting as your imagination will allow.

About the Founder

Peter Tupper is a British outdoor sports professional in Beijing. The Imagine. programmes sprung out of Peter's passion for designing outdoor activities and a belief in the benefits of an active lifestyle. He grew up with all kinds of outdoor sports as a big part of his life in England, then studied Chinese and trained for Ski and Snowboard Instructor qualifications in Austria. Starting his career as a ski instructor in Beijing, he developed the ski lessons into ski trips, designed new events and added water sports and survival camps, rollerblading, bubble football and team-building over the years. Eventually he registered Imagine as an official company in China and is now expanding the brand to other cities. His mission is to inspire development in more people through action and adventure, by creating the first widespread activity brand in China. He is sponsored by Flow Snowboards and is now a familiar face among the community of fun-loving families in Beijing. You can follow Peter in a series of short, fun videos about action sports in China, at WeChat ID: PeterVideos.

The Team

All our international instructors are carefully chosen for their skills and experience in their specific field, whether teaching survival skills, ski race technique, sailing or leading team-building games. All staff speak English, and one thing they all have in common is a smile on their face and a love of what they do.

Company Profile

Imagine. is the trade name of Imagine Culture Development (Beijing) Limited (意漫群文化传播(北京)有限公司),a Wholly-Foreign Owned Enterprise registered in Beijing, owned by Enjoyment Culture International Ltd., a Hong Kong registered holding company, which is owned by Imagine.'s Beijing-based founder, Peter.